For Magis, design isn’t so much the conception of a chair, a table, a lamp, or a car as the thought process and business culture that guides a company through its own journey, earning it the distinctions that gives it its strength. Design, for Magis, is above all a way of thinking and producing new concepts. It’s filling one’s head with ideas, and then screening them, knowing which ones to choose and develop. To design, Magis has to nurture an experimental mind set, which can take a huge investment of effort, will, obstinacy, fanaticism, or even madness in pursuit of the goal ahead: the courage to dare, to push to the edge. Good design takes hard work; Magis concentrates on just a few projects, built on strong, original ideas. This style matches our Caribbean area perfectly.